Is the Blog Dead? NO! Why Blogging Still Matters in 2025
- PerOla Hammar 陈家悦
- 5 days ago
- 4 min read
Updated: 5 days ago
Alright, I know this goes against the whole point of a post claiming that blogging isn’t dead, but if you’re feeling lazy or just don’t like reading, check out this great summary I created using Google LM.
Every now and then, I see someone post something like,“Do people even read blogs anymore?”“Isn’t that a thing from 2012?”“AI and short videos have taken over, right?”
But let me tell you this, after 20+ years of building websites, helping brands grow online, and blogging myself, the blog is far from dead.
In fact, if you’re trying to grow a brand, attract customers, and share what you do in a way that actually sticks, blogging is one of the most powerful tools you still have.
Let’s unpack why.
Blogs Build Real Trust, And Trust Converts
When someone lands on your website, they want to know:
Who are you?
Can I trust you?
Are you just trying to sell me something?
Do you actually know what you’re doing?
Your blog is where you answer those questions without sounding salesy.
Whether it’s a case study, a story about a challenge you overcame, or a deep-dive on your process, every blog post helps the reader get to know you. And the more they trust you, the more likely they are to become a client, a customer, or a long-term follower.
I’ve had people reach out to work with me after reading just one article I wrote a year ago. Why? Because something in it clicked. It sounded real. It helped.
Blogs and Google Are Still Best Friends
Let’s talk about search engines for a second.
Google isn’t dead. SEO isn’t dead. And blog posts still rank, if you do it right.
Let’s say you run an e-commerce business.Would you rather spend hundreds on ads each week, or write a few quality blog posts that bring in consistent organic traffic for free?
You don’t need to chase viral trends. You need to create helpful, searchable content that your target audience is already Googling.
Things like:
“How to choose the right office desk for your home”
“What to ask before buying from a supplier in China”
“5 questions to ask your web designer before you hire them”
These blog posts can rank for months, even years, if you structure them properly and offer real value.
Blogging Supports Your Entire Marketing Ecosystem
Here’s something people forget: Your blog fuels everything else.
A solid blog post can become:
A month’s worth of Instagram captions
A LinkedIn article
Talking points for your next YouTube or podcast episode
A lead magnet or downloadable freebie
SEO-optimized pillar content that links to your services or products
When you blog with a strategy, you create a content foundation. One that saves you time and strengthens every other part of your marketing.
Instead of scrambling for ideas each week, you start with your blog, and everything else flows from there.
You Own Your Blog, No One Can Take It Away
This is a big one. And not enough people talk about it. Social media platforms are great, but you don’t own them.The algorithm can change overnight. Your reach can disappear. Your account can get flagged or hacked.
But your blog? You own it.
It lives on your domain. You control the content. You control the message. It’s your digital home.
And in a world where attention spans shift and platforms rise and fall, that kind of ownership is rare, and valuable.
What’s Changed, And What Hasn’t
Yes, the blog landscape is different now. You can’t just write generic posts and hope people care. You have to bring your voice. Your story. Your realness.
But guess what? That’s exactly what people want now.
They’re tired of polished, perfect, AI-written filler. They want blogs that sound like real people. With real opinions. Real stories. Real value.
What hasn’t changed is this:
People still Google things every day
People still want to learn before they buy
People still trust people, not just brands
A blog gives you space to show up consistently in all three of those ways.
Examples of Smart Blogging in Action
Let’s take a few real examples from clients and people I’ve helped:
🪑 A furniture company started a blog answering questions like “Which desk fits best in a small home office?” and “Why adjustable desks are worth it.” Now they rank on Google and get daily organic traffic without ad spend.
📦 A sourcing agent writes blog posts about supplier audits, factory visits, and importing mistakes to avoid. These posts bring in leads from business owners who want help buying from China, but are afraid to do it alone.
💻 A web design freelancer blogs about working with clients, explaining tech terms, and showing before-and-after case studies. One of her posts went mini-viral on LinkedIn and brought in three new contracts.
None of these people are “bloggers” in the traditional sense. They’re business owners using blogging as a smart tool to grow.
Final Thoughts, From Someone Who Still Blogs
Look, I get it. Blogging sounds like a lot of work. And if you’ve tried it before without results, it’s easy to think it’s a waste of time.
But it’s not.
A good blog can build your brand, attract customers, and keep people coming back.
Not because it’s trendy, but because it’s timeless.
So the next time someone tells you that blogs are dead, smile politely and keep typing.
Because while they’re chasing trends, you’ll be building something that lasts.
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